People tend to think that “About Us” pages have to sound formal to gain credibility and trust. But most people find it easier to trust real human beings, rather than a description that sounds like it came from an automaton. Trying to sound too professional on your “About Us” page results in stiff, “safe” copy and design – the perfect way to make sure your company blends in with the masses.
Instead, DiABOLiKO Network showcases the people behind the company and humanizes its brand. Introducing the founder’s name and his photo on the “About Us” page, you guide the point that Diego and Co. are - as they have been in mind - “peoples with a passion for creativity: creativity makes us happy”